To preface the highly anticipated release of Mockingjay: Part 1, we created District Voices, a series of propaganda videos for CAPITOL TV, the official channel of the fictional Capitol of Panem. In each episode, one of YouTube's popular content creators explains the expertise of their district, giving viewers a peek into an expanded backstory for this enigmatic world. District Voices lets fans experience life in Panem, the fictional nation in which the stories take place, and gives them the chance to see their favorite YouTube creators shine.
With help from the YouTube Space LA, we identified creators whose talents fit with the specialties of Panem’s districts. We worked collaboratively with creators on the content of each video, and then transformed them into into citizens of the districts, with authentic costumes & set design, and real props from the films.
Developed in partnership with Tool and Lionsgate, my role was primarily in ideation, concept development, and communication design.