Art, Copy & Code is a project at Google that explores technology-led approaches to storytelling and customer engagement in the digital age.
Updating the visual identity started with evaluating the core strategy of the team. If Art, Copy & Code is meant to inspire the future of advertising, it should also inspire the future of design. The updated mark is both contemporary and timeless, with a nod to the newMaterial Design language Google unveiled at I/O. The updated website is user-centric, featuring full-screen video, in-depth case studies, and insightful take aways.